HELLO
HOLA
OLÁ :)
My name is Bianca and I am passionate about creative communication and creative advertisement. I am flexible and challenge-driven, always seeking professional and personal growth.
I have been actively working in the advertising market for the past 4 years. I started my career at an ad tech company operating a DSP (for ads optimization) but quickly moved to the social media universe to work with digital influencers.
I currently hold a prominent position at the largest agency in Latin America, overseeing a roster of prominent Brazilian teen and LGBTQIA+ artists such as João Guilherme, Raissa Chaddad, Carolixas, Lívian Aragão, among others. Within this role, I spearhead strategic campaign planning, project management, selling strategies, external productions and events. I coordinate campaigns for national and international clients such as L'Oréal Paris, Disney, Absolut Vodka, Amazon, McDonalds, Tik Tok, Netflix, Prada, Coca Cola and others. Additionally, I adeptly manage a team of professionals, overseeing briefings, content creation, logistics, production, and financial spreadsheets.
Work Experiences
Music Mynd
COORDINATOR | INFLUENCER MARKETING, PR, MUSIC/ENTERTAINMENT
Oct/22 - Present
São Paulo, Brazil
Bianca manages a roster of 18 artists, composed by some of the biggest Brazilian teen and LGBT artists (such as João Guilherme, Raissa Chaddad, Lia Clark, Flavio Verne, Karen Kardasha and others). Bianca is responsible for their strategic campaign planning, project management, sales strategies, external productions and events with national and international brands such as: Google, L'Oréal Paris, JBL, Lacoste, Disney, Mastercard, FIFA, Amazon, Samsung, McDonalds, Tik Tok, Netflix, Prada, Coca Cola and others. Bianca also manages a team of 5 people for briefings, content, logistics, financial spreadsheets and account executives.
Adgrowth
ANALYST | DIGITAL MEDIA, INFLUENCER MARKETING
Feb/21 - Oct/22
São Paulo, Brazil
Management and operation of digital marketing campaigns on social media (performance + awareness) on Facebook, Instagram and Tik Tok (AdOps/Paid Media). Management and execution of all campaign’s processes with artists/influencers and their managers such as briefing, contract, production + reports.
Adgrowth
ASSOCIATE | DIGITAL MEDIA
Oct/20 - Feb/21
São Paulo, Brazil
AdOps with focus on programmatic media, paid media/Ads optimization, DSP management (Verizon + Yahoo Ads), reports and KPI's analysis for WMcCann Health Brazil's clients.
Adgrowth
CONSULTANT | RETAIL FASHION
Dez/19 - Jul/20
São Paulo, Brazil
Administrative process (finances) + in store marketing (offline marketing) + stock managing and cash register responsible.
Education
UNSW
MASTERS | PR AND ADVERTISING
2024-2025
Sydney, Australia
MACKENZIE
BACHELORS | MARKETING & ADVERTISING
Masters degree on going.
2019-2023
São Paulo, Brazil
GPA: 9.45/10
Graduated with Honors, one scientific project published and being Class Leader for 1 year.
ROOSEVELT
CERTIFICATE | COMMUNICATION & MEDIA
2018-2019
Chicago, USA
GPA: 3.9/4.0
Summer Certification Course
Languages
English
TOEFL IBT
Fluent
Valid till 2025
Portuguese
Fluent
Spanish
Intermediary
Exchange Programs
Cultural Care
Au Pair
2018 - 2019
Chicago, USA
The Au Pair is based on living with a host family and working as a nanny for their kids while studying at a local university. The program is all about learning to deal when living at your workplace with the purpose of earning personal growth, cultural baggage and emotional intelligence. Bianca took care of a 2 year old girl + newborn twins.
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Skills earned: Crisis Management; Emotional Intelligence; Skilled Multi- tasker;
Academic Awards
20º Semesp Brazil
Scientific Article Published - Brazilian National Congress
2021
São Paulo, Brazil
Chico Bento - Do Caipira ao Sertanejo Moderno" was a scientific research produced during one year and addresses issues related to stereotypes and prejudices to the Brazilian countryside culture on the comics characters and how they are passed on to children and youth audiences by Mauricio de Sousa Produções. Awarded first place at the national congress.
Volunteers
Cultural Care
Au Pair Ambassador
2018-2019
Chicago, USA
Au pairs who are passionate about cultural exchange and getting involved in the community to help others.
Friends Of The Parks
Staff
2018-2019
Chicago, USA
Friends of the Parks inspires, equips, and mobilizes a diverse Chicago to ensure an equitable park system for a healthy Chicago. It envisions a well-balanced park system to advance the individual, community, public, ecological and economic health and well-being of our city!
Instituto Sonhe
Staff
2020-2021
São Paulo, Brazil
Helped to provide meals and healthy measures to drug addicted people and homeless kids during COVID-19.